The Plan:

1. Brand Identity Development:
   • Created a bold infinity-style 88 icon symbolising connection, continuity, and their all-in-one service offering.
   • Designed a contemporary, professional, and approachable visual aesthetic.
2. Color Palette & Typography:
   • Explored bright blue and orange-yellow colour options for a vibrant, approachable feel.
   • Selected clean, modern sans serif typography that reinforced professionalism and readability.
3. Brand Guidelines & Assets:
   • Developed a cohesive brand system applicable to domestic and commercial audiences.
   • Extended the identity across van graphics, uniforms, and marketing materials for a consistent visual presence.

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The Solution:

We delivered a modern, professional brand identity that communicates trust, flexibility, and quality. The infinity-loop 88 icon provides a strong visual anchor, while the bright colour palette and clean typography make the brand approachable and versatile.

The final result gives Eighty8 a consistent, cohesive presence across all touchpoints, supporting their word-of-mouth reputation while helping them attract new customers. The brand is now flexible enough to adapt across digital, print, and physical applications, making it a lasting asset for the business.

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