The Plan:

We focused on building a cohesive visual identity that could carry across signage, menus, and staff clothing. The colour palette was inspired by the Spanish flag—rich reds, warm yellows, and strong blacks—paired with mosaic-style patterns to evoke traditional Spanish tilework. Every design element was considered to ensure consistency, from exterior signage to the layout of the menus.

The Solution:

We delivered a complete branding package, including logo design, colour schemes, and graphic elements. This was applied to external and internal signage, clearly positioning Fuego on Bedford’s dining scene. Bespoke menu designs were created to match the restaurant’s premium yet welcoming feel. We also designed staff clothing that ties into the overall visual identity, reinforcing the brand experience from the moment guests walk in.

Fuego now presents a polished and authentic Spanish dining experience, visually tied together through consistent branding and carefully considered design elements. From the bold signage outside to the fine details of the menus and staff uniforms, every aspect supports Chef Juan Carlos and Beatriz’s vision of bringing true Spanish hospitality to Bedford.

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