The Plan:

1. Brand Identity Development:
   • Developed a strong visual identity with rich, dark colours and standout typography.
   • Inspired by rainforest leaves, created textures and a colour palette featuring dark greens, browns, creams, and natural tones.
   • Ensured the brand felt premium, distinctive, and adaptable for future expansion.
2. Print & Signage Design:
   • Designed full restaurant menus and drinks menus.
   • Created signage to enhance the in-venue experience and visibility.
   • Produced a variety of additional brand assets, including marketing collateral and digital elements, to maintain a cohesive brand presence.

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The Solution:

We delivered a bold and distinctive brand identity that captured the immersive, premium dining experience Kobe wanted to convey. The dark, natural palette and standout typography gave the brand a confident, luxurious feel that resonated with customers.

Thanks to the strong brand identity we developed, Kobe has successfully expanded to additional locations, including London, with a visual identity that remains instantly recognisable and impactful.

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